We do your dirty work.

Broom automates the repetitive work your business shouldn't be doing — so your team can focus on what matters.

What it does

One assistant. The whole operation.

Friday doesn’t just answer — it works. Email, calendar, research, documents and the follow-through, in one place that remembers what you told it.

Friday
Inbox & calendar
Reads, drafts, books and chases — with your approval before anything leaves.
Research & documents
Finds the answer, checks it, and hands back the finished sheet or deck.
Routines & watchers
Standing jobs that run without being asked, and tell you when something moves.
A team of specialists
Put several to work on one goal and watch them report back.
Everything Friday does →
The flagship

Not a chatbot. A workspace that acts.

Friday chats like an assistant and works like an operator — email, calendar, research, documents, real actions out in the world, on your behalf.

Friday
Good evening.
Brief me for tomorrow.
Friday: 3 meetings, an invoice due, redesign ships Thursday. Two emails need you — I drafted both replies.
Send them.
Friday: Sent. I’ll follow up if either goes quiet by Friday.
Everything Friday does →
While you sleep

It works when you don't.

Set a routine and Friday runs it unattended — then shows you what it did while you were away. And if you let it, it comes to you: a reply waiting too long, tomorrow's meetings, a lead gone quiet — nudged to your bell, never sent without you.

Routines
07:00Morning brief — calendar, inbox, pipeline
DailyChase leads quiet for 5+ days
HourlyWatch a webpage, alert on real change
15:00⏰ One-off: send the contract reminder
Agents & sub-agents

Brief it once. It builds a company.

Give Friday a goal and it staffs a real team: specialist agents, each able to hire sub-agents under them — an org chart of any depth, working for you. They plan, build and check each other's work until it's done — and every finished mission becomes a playbook the team reuses next time. You review the result, not every step.

Mission · competitor teardown
  • FFridayorchestrating · on budget
    • RResearch leadagent · working
      • AAnalystsub-agent · drafting
      • WWritersub-agent · queued
    • VVerifieragent · step 4 ✓
Friday: The writer reports to the research lead — add a sub-agent under anyone, any depth.
How agent teams work →
For teams & students

Group work, finally sorted.

Drop your whole team into one shared chat with Friday in it — it researches, drafts and summarises for the group, not just one person.

Grad Project · group
ALNF
@Friday summarise the sources and split the writing.
Friday: Done — shared a 6-source brief. Intro → Layla, methods → Noah, analysis → you. Draft due Sunday.
Plugged into your world

Connected, not sandboxed.

Friday acts on your real tools — and by default anything that leaves the building waits for your tap. You set the leash.

Connections
GmailGoogle CalendarNotion Built-in CRMGoogle Docs · Sheets · Slides Web researchYour browser
Friday: Outbound email queued — approve to send.
See every capability →

…and that's the end of the stick

Let's get your dirty work done.

Start free for 7 days — every consultant unlocked, no card. Or tell me which consultant you wish existed: the ones people keep asking for are the ones I build.

The boring parts, handled.

Broom is an AI agency that automates the repetitive and demanding tasks your business shouldn't be wasting time on. So your team can focus on what actually matters.

More about Broom